MROI Programme Lead (Marketing Analytics)

TL;DR

MROI Programme Lead (Marketing Analytics): Owning the end-to-end delivery of the MROI programme for a global FMCG account with an accent on Marketing Mix Modelling (MMM) and data quality. Focus on operationalising analytical outputs into media investment decisions and driving market adoption across ZEUR and AOA regions.

Location: Hybrid in London, United Kingdom (approximately 4 days per week in office)

Company

WPP Media is an AI-driven media operating unit of WPP, integrating media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Own the end-to-end MROI programme lifecycle, from data charters and QA to output integration into WPP tech systems.
• Align modelling workstreams with the global MROI framework and broader analytics discipline strategy.
• Lead the data QA function to ensure modelling integrity and output reliability across all inputs.
• Drive market-by-market adoption of MROI outputs, specifically focusing on ZEUR and AOA markets.
• Manage senior stakeholder relationships at Global and Zone levels for the Nestlé account.
• Represent the programme in senior governance forums, communicating performance, risks, and strategic progress.

Requirements

• Extensive senior leadership experience in analytics, marketing measurement, or programme management.
• Expertise in Marketing Mix Modelling (MMM) and MROI methodologies and their application in media planning.
• Proven track record of driving programme adoption in large, complex global client accounts.
• Strong proficiency in data quality management and the operationalisation of analytical outputs.
• Exceptional communication skills with the ability to align C-suite and global client leads.
• Must be based in London for a hybrid work arrangement (approx. 4 days in office).

Nice to have

• Experience working on FMCG or CPG client accounts at a global scale.

Culture & Benefits

• Hybrid work environment designed to foster creativity, collaboration, and connection.
• Comprehensive benefits including medical, vision, dental, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Access to extensive global WPP networks for professional growth and networking.
• Inclusive culture featuring employee resource groups and frequent in-office team events.