B2B Organic Growth Marketing Manager

TL;DR

B2B Organic Growth Marketing Manager: Own end-to-end B2B lead gen website and evolve online presence into customer-centric growth machine with an accent on technical SEO, CRO, and GEO. Focus on optimizing buyer journey touchpoints, building interactive tools like ROI calculators, and driving data-driven performance across multi-markets.

Location: Barcelona, Spain (hybrid: 2 days home office per week + limited full remote flexibility in summer/December)

Company

Leading restaurant booking platform in Europe connecting diners with restaurants across 11 countries, part of Tripadvisor Group.

What you will do

• Own CRO process: identify friction points, run A/B tests, optimize HubSpot CMS, and monitor site performance with Product & Engineering support.
• Lead global SEO: track keywords, implement technical SEO, develop content strategies, and optimize for GEO and LLMs across markets.
• Act as Product Owner for interactive web tools: define opportunities, create briefs, partner with teams for delivery, and monitor post-launch performance.
• Build and maintain dashboards for website performance, SEO health, and KPIs using HubSpot and Looker Studio.
• Establish web governance, sync with Sales on lead quality, manage lead flow with Salesforce integration, and coordinate GTM for product releases.

Requirements

• C1 English level; additional languages a plus
• 5–7 years in B2B SaaS Growth or SEO managing high-traffic sites (100k+ monthly sessions, multi-market).
• Advanced HubSpot CMS mastery (HubDB, page architecture, HTML/CSS).
• Technical SEO expertise (Semrush, Google Search Console), CRO (A/B testing, Hotjar/Clarity), and data storytelling (Looker Studio).
• Proven project management for global web roadmaps and stakeholder coordination.

Nice to have

• Experience with generative engine optimization (GEO) and B2B buyer journey mapping.
• Knowledge of Salesforce integration and lead scoring.

Culture & Benefits

• Permanent contract with competitive salary and bonus.
• Flexible hybrid setup (2 days home office/week), full remote up to 4 weeks in summer/December.
• Health, life & disability insurance fully covered; lunch vouchers; lifestyle benefits for activities/family/travel.
• 12 weeks paid parental/caregiver leave; Calm app access; continuous learning programs.
• Multicultural teams across 10 European offices; inclusive environment; team building events; work/life balance program.