UA Marketing Manager (Gamedev)

TL;DR

UA Marketing Manager (Gamedev): Driving scalable mobile growth for Pikmin Bloom by shaping data-driven UA strategies and optimizing multi-million dollar budgets with an accent on multi-channel media buying and LTV/ROAS optimization. Focus on enhancing measurement frameworks, adapting to privacy changes, and integrating AI tools into marketing workflows.

Location: Hybrid (Tokyo, Japan). Required in-office presence three days per week (Monday, Tuesday, Wednesday).

Company

hirify.global is a leading global interactive entertainment company and one of the top mobile games companies worldwide, managing a diverse portfolio including MONOPOLY GO! and Pokémon GO.

What you will do

• Develop and execute comprehensive UA strategies across global markets using paid media, social, influencer, and video networks.
• Lead and optimize large-scale marketing budgets with a focus on CPI, LTV, ARPU, and ROAS metrics.
• Collaborate with internal creative teams and external agencies to produce high-performing performance creatives.
• Partner with Data Science to evolve measurement frameworks and adapt to SKAN and Android privacy changes.
• Conduct structured data analysis to identify trends and present weekly forecasts and recommendations to leadership.
• Coordinate with Product, Analytics, and Regional Marketing teams to align UA execution with business goals.

Requirements

• 4+ years of experience in mobile media buying (Google Ads, Apple Search Ads, Meta, TikTok, DSPs).
• Business-level English communication skills for collaboration with global teams and international stakeholders.
• Proven experience managing monthly budgets of $100K+.
• Strong understanding of iOS and Android privacy changes impacting mobile tracking.
• High proficiency in Excel; SQL experience is a plus.
• Must be based in Tokyo to support the required hybrid office schedule.

Nice to have

• Active Pikmin Bloom player or fan of Niantic games.
• Experience in international or multi-regional marketing environments.
• Previous experience in the mobile game industry.

Culture & Benefits

• Opportunity to drive growth for a globally recognized mobile franchise.
• Fast-paced hybrid work environment at the Tokyo Studio.
• Collaborative culture involving cross-functional work with Product and Data Science teams.
• Integration of the latest AI tools to improve productivity and decision-making.