Marketing Science Lead (Media Analytics)

TL;DR

Marketing Science Lead (Media Analytics): Leading end-to-end measurement strategies and media analytics projects to optimize digital marketing investment with an accent on statistical modeling, data integration, and cross-functional leadership. Focus on translating complex data findings into actionable business recommendations and mentoring a team of analysts.

Location: Hybrid in Toronto (Office required on Mondays and Thursdays)

Salary: $90,000 - $120,000 CAD

Company

hirify.global is a global experience agency that leverages data and technology to drive digital marketing and customer experience optimization.

What you will do

• Lead end-to-end measurement strategies across multiple accounts and various campaign types.
• Develop analyses, dashboards, and reports to provide actionable insights for internal and external stakeholders.
• Oversee the mapping and implementation of data flows, ensuring full compliance with data governance.
• Partner with media, strategy, and client teams to evaluate performance and guide optimization.
• Manage, coach, and develop a team of analysts, overseeing their priorities and professional growth.
• Provide analytics materials and thought leadership for new business pitches and RFPs.

Requirements

• B.S. degree in a quantitative or technical field (Economics, Math, CS, etc.); M.S. degree preferred.
• 5+ years of experience in media analytics implementation and managing analytics projects.
• Expertise in Python, R, SQL, or other business-relevant statistical programming languages.
• Proficiency with GA4 and data visualization platforms such as Tableau, Power BI, Domo, or Looker.
• Experience with media platforms (Social, CM360, DV360) and media taxonomy strategy.
• Must be based in Toronto and able to work from the office on Mondays and Thursdays.

Nice to have

• Experience with Customer Data Platforms (CDP) and their integration into MarTech ecosystems.
• Knowledge of third-party data tools like Brandwatch or Pathmatics.
• Experience with website experimentation platforms such as Optimizely or Adobe Target.

Culture & Benefits

• Competitive benefits packages and global maternity and parental leave.
• Paid vacation, compassionate leave, personal/sick days, and flex days.
• Work-life balance perk: Early Dismissal Fridays (off at 3:00 PM local time).
• Internal learning and development programs to support professional growth.
• Access to 13 affinity groups and enterprise-wide employee discounts.