Consumer Insights Analytics Manager

TL;DR

Consumer Insights Analytics Manager (Market Research): Understand customer needs, behaviors, and experiences to generate ideas, identify opportunities for new offerings, and recommend strategic adjustments to go-to-market strategy with an accent on market research studies, customer journey analysis, and competitive benchmarking. Focus on deploying quantitative and qualitative analyses, developing tracking dashboards, and evaluating digital sources for data-driven growth opportunities.

Hybrid: 3 days per week in Montreal office; occasional travel to Europe and United States.

Company

Global leader in tire products and beyond, focused on agriculture, construction, and material handling.

What you will do

• Define, design, and deploy market research and customer insights studies.
• Challenge research practices and conduct ad hoc analyses on behaviors, usage, needs, and customer journeys.
• Gather insights on brand perception relative to competitors and develop promising value propositions.
• Evaluate digital sources for target customer insights.
• Collect and structure quantitative/qualitative data, build tracking dashboards, and identify growth opportunities.

Requirements

• Master’s degree in marketing, economics, engineering, or computer science + 7+ years in similar role.
• Comfort in bilingual (French/English) environment, spoken and written.
• Strong quantitative analysis skills (data exploration, analysis).
• Data storytelling and visualization for decision guidance.
• Cross-functional collaboration and networking.
• Occasional travel to Europe and US.

Culture & Benefits

• Hybrid work: 3 days/week in downtown Montreal offices.
• Comprehensive rewards: wellness, health care, life insurance, retirement plans.
• Professional development support, employee assistance program, product discounts.
• Inclusive culture with Business Resource Groups and Inclusion Councils.
• Innovation-driven projects on sustainable materials and digital transformation.
• Community impact through sustainable practices.