Content Marketer (LegalTech)

TL;DR

Content Marketer (LegalTech): Developing and executing audience-led content for legal and compliance leaders in private capital firms with an accent on full-funnel strategy and authoritative research. Focus on establishing category leadership, optimizing ABM campaigns, and creating high-impact sales enablement materials.

Location: London, England

Company

hirify.global provides an end-to-end ERP platform for private markets, connecting founders, investors, and limited partners through specialized software and services.

What you will do

• Develop and execute full-funnel content campaigns to move buyer personas from awareness through consideration to deal acceleration.
• Create original, authoritative content including flagship research reports, case studies, and policy perspectives on regulatory trends.
• Build and optimize content for tiered ABM campaigns targeting enterprise private equity firms.
• Develop sales enablement and customer marketing materials to drive pipeline and promote cross-adoption of hirify.global's ERP products.
• Test new content formats and approaches to differentiate hirify.global Law's market positioning.

Requirements

• 7+ years of experience developing content strategies in B2B technology, financial services, legal tech, or fintech.
• Deep understanding of legal technology and private capital dynamics, specifically concerning GCs, CCOs, and PE/VC concerns.
• Proven track record as a full-funnel content strategist and executor.
• Proficiency with AI-powered content tools to scale production and personalize buyer personas.
• Experience building market credibility through original research and thought leadership.
• Data-driven mindset with strong cross-functional collaboration skills.

Culture & Benefits

• Opportunity to work in a fast-paced, cross-functional environment within the Insights & Content org.
• Role directly influences pipeline generation and market perception of a new software category.
• Collaborative culture acting as the company's storytelling engine.
• Commitment to equal opportunity and a positive candidate experience.