BS Marketing Manager (FMCG)

TL;DR

BS Marketing Manager (FMCG): Developing and executing marketing strategies to drive growth for B2B products in the FMCG industry with an accent on lead generation and digital campaign optimization. Focus on building a high-performing marketing team and scaling B2B reach through SEO and LinkedIn advertising.

Location: Remote or Office in Ukraine

Company

hirify.global Business Systems is a product company specializing in digital transformation and high-efficiency software solutions for the FMCG industry.

What you will do

• Develop and execute the overall company marketing strategy aligned with business objectives.
• Manage and optimize B2B lead generation campaigns, measuring results and scaling performance.
• Oversee the marketing budget and coordinate marketing campaigns with sales activities.
• Manage brand identity and create a wide range of online and print marketing materials.
• Lead and grow the marketing team, delegating tasks and coordinating cross-functional efforts.
• Analyze potential strategic partnership opportunities to enhance company marketing.

Requirements

• 5+ years of experience in product and marketing management, including growth strategy development.
• Strong expertise in B2B digital marketing, SEO, and LinkedIn advertising.
• Proven experience in team leadership, including attracting talent and setting clear objectives.
• English: B2 (Upper-Intermediate) or higher required for daily communication.
• Bachelor's degree in a relevant field or equivalent professional experience.
• Location: Must be based in Ukraine.

Nice to have

• Domain knowledge in the FMCG industry.

Culture & Benefits

• Opportunity to drive impact by leading both people and business growth.
• Collaboration with global FMCG clients such as AB InBev, Unilever, and PepsiCo.
• Inclusive work environment following Equal Opportunity Employer principles.
• Flexible work arrangement with both remote and office options.