Product Marketing Manager (Web3)

TL;DR

Product Marketing Manager (Web3/Fintech): Owning positioning, GTM execution, and demand generation for the Polygon Open Money Stack with an accent on B2B platform growth. Focus on building AI-driven marketing workflows and translating complex blockchain infrastructure into credible value propositions for buyers.

Location: Remote (Global)

Company

hirify.global is a global blockchain payments company building infrastructure to move money instantly and reliably onchain.

What you will do

• Own positioning and messaging across the product suite to ensure a consistent narrative that supports BD and GTM activity.
• Lead end-to-end GTM strategy and execution for product launches, including website, sales enablement, and campaign creative.
• Build and iterate active demand engines using paid LinkedIn campaigns, email nurture sequences, and high-converting landing pages.
• Equip BD teams with high-impact materials, including pitch decks, product one-pagers, and battlecards.
• Develop a repeatable GTM playbook to accelerate the transition from engineering updates to in-market content.
• Implement agent-driven AI workflows using Claude or Codex to automate asset generation and competitive monitoring.

Requirements

• Track record of shipping product marketing for multi-product B2B platforms.
• Proven ability to translate complex technical infrastructure and API concepts for ICPs.
• Systems-level AI fluency with experience building repeatable AI-powered workflows.
• High agency and ability to ship and iterate quickly without detailed briefs.
• Exceptional writing skills for landing pages, ad copy, and blog posts.
• Experience in payments or fintech.

Nice to have

• Experience marketing API or platform products.
• Background in growth-stage SaaS companies.
• Experience as the primary PMM at a growth-stage startup.
• Experience navigating company pivots or repositioning.

Culture & Benefits

• Remote-first global workforce.
• Comprehensive medical, dental, and vision health insurance.
• Company matching 401k (for US employees).
• $1,500 home office setup allowance and monthly internet/phone reimbursement.
• Flexible time off and company-issued laptop.
• Mental health, employee wellness, and egg freezing benefits.