Prospect Research Specialist (Business Intelligence)

TL;DR

Prospect Research Specialist (Business Intelligence): Researching and identifying high-level decision-makers to build targeted prospect lists for global summits with an accent on lead generation and outreach copywriting. Focus on identifying C-level executives, optimizing CRM data quality, and designing strategic email campaigns to drive inbound inquiries.

Location: In-person in Kuala Lumpur

Company

A global business intelligence and event marketing firm specializing in high-level industry summits across various sectors.

What you will do

• Research and identify senior-level decision makers (CEOs, CFOs, Directors) aligned with summit themes.
• Create targeted prospect lists using CRM tools, databases, and LinkedIn.
• Develop and write targeted outreach campaigns to generate high-quality inbound inquiries.
• Maintain and improve the data quality of the contact database.
• Collaborate with sales professionals across EMEA and North America.
• Meet weekly and monthly goals and KPIs.

Requirements

• Recognised degree or diploma, preferably in Marketing or Business Administration.
• 1-2 years of experience in email marketing, market research, or lead generation is essential.
• Proven experience in creating and launching strategic marketing email campaigns.
• Excellent verbal and written English communication skills.
• Proficiency in Microsoft Office applications.
• Ability to work in a performance-driven culture.

Culture & Benefits

• Comprehensive induction training, ongoing mentoring, and continuous professional development.
• Clear career progression and promotion opportunities based on consistent high performance.
• Medical benefit package.
• Professional work environment in a central location with close proximity to MRT & LRT.