SEO Specialist

TL;DR

SEO Specialist (Marketing): Owning and executing the SEO strategy to drive organic growth and search performance across multiple markets with an accent on technical foundations, content optimization, and data-driven experimentation. Focus on improving search rankings, performing technical audits, and optimizing conversion paths to deliver impact at scale.

Location: On-site in Petaling Jaya, Selangor, Malaysia

Company

A leading Southeast Asian insurance platform digitizing the industry and building superior application platforms integrated with AI.

What you will do

• Plan and execute SEO initiatives to increase organic traffic, rankings, and conversions.
• Conduct comprehensive keyword research and search intent analysis to identify growth opportunities.
• Perform technical SEO audits covering site structure, indexing, crawlability, and Core Web Vitals.
• Collaborate with content teams to create and optimize SEO-driven content that converts.
• Monitor SEO KPIs and build performance dashboards using Google Analytics and Search Console.
• Analyze competitors and adapt strategies based on search trends and algorithm updates.

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Proven experience as an SEO Specialist or in a similar SEO-focused role.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Hands-on experience with Ahrefs, SEMrush, Google Search Console, and Google Analytics.
• Experience working with CMS platforms and collaborating with developers.
• Must be based in or able to work on-site in Malaysia

Nice to have

• Experience in high-growth startups or digital-first companies.
• Exposure to international or multi-market SEO.
• Knowledge of basic HTML, schema markup, or JavaScript SEO.
• Experience with BI dashboards such as Looker Studio or Tableau.

Culture & Benefits

• High-autonomy, performance-driven environment with a flat organization.
• Focus on outcomes and direct impact on growth and revenue.
• Exposure to regional markets and large-scale platforms serving millions of users.
• Competitive salary and performance-based incentives.