Regional Marketing Manager (Fintech)

TL;DR

Regional Marketing Manager (Malay Speaker, Fintech): Lead regional market growth by adapting global marketing strategy to local specifics and trends in Southeast Asia with an accent on team management, budget optimization, and analytics-driven decisions. Focus on organic acquisition, KOL partnerships, performance monitoring, and coordination with global HQ.

Southeast Asia, with focus on Malaysia; Native Malay speaker required

Company

Dynamic fintech trading platform targeting Southeast Asia markets.

What you will do

• Adapt global marketing strategy to local market trends, competitive landscape, and cultural shifts in Malaysia.
• Manage and mentor local team (KOL, SMM/Community, PR/Events, Content specialists), setting direction and removing blockers.
• Develop quarterly marketing plans and manage regional budget allocation based on performance data.
• Monitor campaign performance using analytics platforms and guide team priorities based on user behavior.
• Act as key liaison between local team and Global HQ, sharing insights and coordinating campaigns.

Requirements

• 4+ years marketing experience, 2+ years in leadership role overseeing team of 3+ specialists in fintech, crypto, or retail trading.
• Expertise in organic and partnership-driven acquisition in Malaysia.
• Strong understanding of marketing 360: brand building, KOL/influencer marketing, PR, community growth, performance marketing, SMM.
• Proven experience allocating and optimizing $50,000+ monthly regional budgets, driving CPA down and ROI up.
• Hands-on with Google Analytics 4, Tableau, or PowerBI for cohort data, traffic quality, LTV trends.
• Experience with project management tools (Jira, Asana, Confluence).
• Native Malay and fluent business English for cross-regional communication.

Nice to have

• Background in sourcing and closing deals with Malaysian influencers, bloggers, media, partners.
• Proficiency with AppsFlyer or Adjust for attribution, conversion tracking, fraud detection.
• Knowledge of financial advertising compliance in Malaysia.
• Familiarity with AI and automation tools for content and campaigns.

Culture & Benefits

• Dynamic and engaging work environment.
• 16 paid vacation days, 14 sick leave days, 11 public holidays per year.
• Medical insurance and dental expenses reimbursement.
• Parking and commuting reimbursement.
• Professional education, language learning, and wellness budgets (gym, sports gear).