Principal Marketing Manager (Fintech)

TL;DR

Principal Marketing Manager (Fintech): Developing and delivering integrated marketing campaigns for Central Europe and MEA regions with an accent on pipeline growth and account-based marketing. Focus on aligning marketing strategies with regional commercial goals, orchestrating multi-channel demand generation, and optimizing account engagement.

Location: Hybrid workplace model in Warsaw, Poland

Company

hirify.global is a leading provider of integrated investment management solutions and an independent subsidiary of the Deutsche Börse Group.

What you will do

• Develop and execute integrated marketing campaigns to drive pipeline for new logo acquisition and account expansion across CE and MEA.
• Implement Account-Based Marketing (ABM) programs using intent data and account intelligence to target high-value opportunities.
• Partner strategically with regional Sales and Customer Success leadership to align marketing activities with commercial priorities.
• Orchestrate multi-channel campaigns across digital, content, and events in collaboration with global Centres of Excellence.
• Analyze campaign performance and provide commercial insights to refine targeting, channel mix, and messaging.

Requirements

• Fluent in German and English (written and spoken).
• Demonstrated experience in B2B marketing within financial services, fintech, or enterprise technology.
• Proven track record of running pipeline-generating campaigns and applying ABM principles.
• Strong commercial mindset with the ability to connect marketing activity to business outcomes.
• Effective project and stakeholder management skills.
• Must be based in or able to work in a hybrid model in Warsaw, Poland.

Culture & Benefits

• Competitive salary, bonus scheme, and pension.
• Flexible work hours and a hybrid workplace model for better work-life balance.
• Environment focusing on skills development, relationship building, and employee empowerment.
• Inclusive culture that values diverse perspectives and expertise.