Director of Acquisition (Fintech)

TL;DR

Director of Acquisition (Fintech): Leading end-to-end customer acquisition strategy across paid digital, SEO, and organic channels with an accent on unit economics and international market scaling. Focus on optimizing MER and LTV:CAC efficiency, driving rapid experimentation cycles, and leveraging AI to enhance operational workflows.

Location: Hybrid (Kraków or Warsaw, Poland)

Company

A fintech scale-up providing affordable cross-border financial services for migrants, expats, and international communities across 16+ markets.

What you will do

• Lead end-to-end customer acquisition strategy across paid digital (Meta, Google, ASA, TikTok), SEO, influencer, affiliate, and organic growth.
• Manage budget allocation and channel mix decisions across multiple priority international corridors and markets.
• Optimize core commercial metrics, specifically MER and LTV:CAC efficiency.
• Foster a structured experimentation culture based on rapid testing, creative iteration, and data-driven scaling.
• Build smarter operational workflows for creative production and acquisition execution using AI.
• Collaborate cross-functionally with CRM, Brand, Product, Pricing, and Data teams.

Requirements

• 8+ years of experience leading acquisition or growth in fintech, neobanking, marketplaces, or high-scale B2C environments.
• Proven track record of scaling paid acquisition across multiple international markets.
• Deep understanding of unit economics, attribution, and cohort behavior.
• Experience leading senior teams and managing cross-functional growth initiatives.
• Strong experimentation mindset with a focus on testing frameworks and scaling logic.
• Must be based in or able to work from Kraków or Warsaw, Poland

Nice to have

• Direct experience in remittance, fintech, or neobanking.
• Expertise in operating across diaspora or migration-driven markets.
• Multi-language or multi-region growth experience.
• Established relationships with major paid acquisition platforms.

Culture & Benefits

• Hybrid working environment with flexibility to work from home and office.
• Annual development budget of €1,000 for professional and personal growth.
• Comprehensive healthcare insurance and a wellbeing package from day one.
• Pet-friendly office environment.
• Inclusive culture with regular in-person community and collaboration events.