Digital Reach Campaign Manager (YouTube Ads)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Digital Reach Campaign Manager (YouTube Ads): Developing and executing upper-funnel growth strategies via YouTube and social platforms with an accent on brand awareness and reach. Focus on optimizing VRC/VVC formats, analyzing Brand Lift and Search Lift metrics, and scaling multi-channel video campaigns globally.
Location: Must be based in Europe. Flexible work options available from home, offices in Kaunas and Vilnius, or worldwide.
Company
A fast-growing hosting brand providing tools that help individuals and small businesses succeed online.
What you will do
- Own large-scale YouTube campaigns, expertly navigating Video Reach (VRC) and Video View (VVC) formats.
- Design and analyze Brand Lift Surveys, Conversion Lift Studies, and Search Lift metrics to measure reach value.
- Collaborate with creative teams to develop funnel-specific assets for awareness and consideration.
- Manage and optimize performance across diverse global markets based on brand health data.
- Lead the strategic expansion into other video-first platforms including TikTok and Meta.
Requirements
- 3+ years of hands-on experience managing high-budget, complex digital accounts.
- Deep expertise in the Google Ads video ecosystem, including Shorts and niche-targeted content.
- Strong full-funnel marketing mindset, understanding the interplay between awareness and conversion.
- Fluency in interpreting Lift metrics to drive actionable optimization strategies.
- Proven track record of managing budgets efficiently across multiple languages and regions.
Culture & Benefits
- Limitless learning opportunities via Reforge, Coach Hub, and internal mentoring.
- Extreme flexibility in work arrangement (office, home, or worldwide).
- Comprehensive wellness package including health insurance from Day 1, gym memberships, and Headspace.
- Vibrant corporate culture with Summerfest, Winterfest, and regular team-building events.
- Milestone gifts for significant life events and access to Žalgiris Arena VIP Lounge.
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