Product Marketing with Partnerships Assistant Manager (Sports/Auto)

TL;DR

Product Marketing with Partnerships Assistant Manager (Sports/Auto): Defining product positioning and GTM strategies for consumer products in the auto and sports verticals with an accent on integrated campaigns and AI-driven content iteration. Focus on leveraging Generative AI for rapid prototyping, managing cross-channel activations, and driving user engagement through strategic partnerships.

Location: Flexible-hybrid (office attendance may be required for specific events or team-building sessions)

Company

hirify.global serves as a trusted guide for hundreds of millions of people globally through a portfolio of iconic products.

What you will do

• Define product positioning, target audiences, and messaging frameworks for auto and sports consumer products.
• Support new product launches and growth initiatives across paid, owned, and membership touchpoints.
• Utilize Generative AI tools to rapidly prototype campaign copy, creative concepts, and audience segmentations.
• Partner with Product and Editorial teams to optimize vertical thought leadership and user engagement.
• Plan and execute cross-product and cross-channel integrated marketing campaigns.
• Manage project timelines, budgets, and KPIs for growth, engagement, and revenue.

Requirements

• 8+ years of experience in product, vertical, or sports marketing with a track record of independent ownership.
• Comprehensive knowledge of the automotive and sports industries and market dynamics.
• Experience in partnership marketing, business development, or co-marketing.
• Proficiency in using AI productivity tools (e.g., Gemini, ChatGPT).
• Fluent English and Chinese (listening, speaking, reading, and writing).
• BA or BS degree in Marketing, Business, Communications, or related fields.

Culture & Benefits

• High degree of flexibility around employee location and hybrid working.
• Culture of experimentation and continuous learning in an AI-augmented environment.
• Equal opportunity workplace with a commitment to accessibility and inclusion.