Manager Marketing, Customer Marketing NORAM K-12 (EdTech)

TL;DR

Manager Marketing, Customer Marketing NORAM K-12 (EdTech): Driving adoption, retention, and expansion across K-12 customers in North America with an accent on customer lifecycle strategies and product usage. Focus on building scalable data-driven programs and collaborating with ABM managers to support cross-sell and long-term retention.

Location: US-Remote

Compensation: $75,000–$115,000

Company

hirify.global creates intuitive products that simplify learning and personal development, facilitating meaningful relationships and educational growth.

What you will do

• Design and execute programs to increase product usage, engagement, and customer health across the K-12 base.
• Build lifecycle and engagement strategies to reduce churn and support renewals in collaboration with Customer Success and Renewals teams.
• Create repeatable, data-driven programs using digital campaigns and targeted customer communications.
• Partner with ABM and Marketing Managers to identify and support cross-sell expansion opportunities.
• Execute integrated campaigns combining digital marketing with customer events, webinars, and field programs.
• Analyze customer data and usage signals to refine programs and report on key performance metrics.

Requirements

• Must be based in the United States (US-Remote).
• Experience in customer marketing with a specific focus on adoption, retention, and expansion.
• Proven ability to build scalable, data-driven marketing programs.
• Experience collaborating cross-functionally with Sales, Customer Success, and Renewals teams.
• Proficiency in using product usage signals and customer data to optimize outcomes.
• Experience managing integrated campaigns across digital and field channels.

Culture & Benefits

• Competitive and meaningful benefits tailored to the local market.
• Inclusive environment committed to diversity, equity, and equal opportunity.
• Identity verification and background checks as part of the hiring process.