Senior Product Manager (Social Ads)

TL;DR

Senior Product Manager (Social Ads): Leading strategy and execution for a cross-publisher social advertising product suite with an accent on AI integration, creative production, and trafficking optimization. Focus on architecting market-leading capabilities, optimizing advertiser workflows, and driving measurable business impact across platforms like Meta and TikTok.

Location: United States

Salary: $130,000–$150,000

Company

hirify.global is a leading independent omnichannel ad tech platform empowering marketers to create, deliver, measure, and optimize ad-supported experiences across CTV, digital, and social channels.

What you will do

• Drive product strategy and roadmap for social ads, defining success metrics and outcome accountability.
• Lead complex end-to-end initiatives from discovery and scoping through delivery and post-launch.
• Own creative production and trafficking capabilities tailored for major social publisher platforms.
• Champion AI integration into social ad workflows to improve advertiser efficiency and performance.
• Analyze customer feedback and market trends to identify high-impact roadmap opportunities.
• Partner with UX and engineering to produce product specs and manage build feasibility.

Requirements

• Expert knowledge of the social advertising ecosystem, including publisher ad products and API structures (Meta, TikTok, Snapchat, etc.).
• Demonstrated experience building social advertising products or working in ad buying/measurement workflows.
• AI fluency with the ability to translate AI/ML concepts into product features and workflows.
• Proficiency with platform analytics, customer feedback, and feature prioritization tools.
• Experience defining and scoping complex requirements for multi-quarter initiatives with engineering teams.
• Must be based in the United States.

Nice to have

• 6+ years of experience in B2B software, martech, or ad tech.
• Direct experience building products in partnership with social publisher platforms.
• Hands-on experience shipping AI-powered features using LLMs or ML-based recommendations.
• Experience with advertising platform APIs, DSP integrations, and measurement vendors.

Culture & Benefits

• Comprehensive health package including Medical, Dental, Vision, and Pharmacy with HSA/FSA contributions.
• Financial security with 401(k) company match and retirement planning.
• Flexible work-life balance with Open PTO, flexible schedules, and paid parental leave.
• Wellness perks such as paid subscriptions to Peloton, Maven Clinic, and BetterUp.
• Dedicated Talent Development team, mentorship programs, and professional growth opportunities.