Head of Brand & Marketing (CPG)

TL;DR

Head of Brand & Marketing (CPG): Leading brand strategy and marketing execution for a functional beverage brand focused on women's health with an accent on category narrative and retail go-to-market. Focus on scaling a content and education engine, managing PR, and building a Health Professional Ambassador Program to drive brand authority and shelf velocity.

Location: Remote (must be based in the US)

Company

hirify.global is a functional beverage brand creating category-defining products to support women's health through every phase of life.

What you will do

• Own brand strategy, category narrative, and the evolution of the brand's voice and visual identity.
• Lead retail go-to-market plans, including in-store activations and demo strategies to increase shelf velocity.
• Manage external PR partners and drive founder-led press in health, lifestyle, and trade media.
• Scale the Health Professional Ambassador Program by building partnerships with MDs, RDs, and practitioners.
• Develop a comprehensive content and education engine across social, podcasts, and SEO.
• Manage the marketing budget and track ROI through metrics like trial rates and organic search volume.

Requirements

• 5–10 years of brand and marketing experience at early-to-growth stage CPG companies.
• At least 2–3 years of experience at the Director level or equivalent.
• Must be based in the United States.
• Proven track record of scaling a CPG brand through national retail launches.
• Experience in functional health, wellness, supplements, or beverages strongly preferred.
• Hands-on operator mindset with the ability to write copy and manage paid media personally.

Nice to have

• Specific experience in the women's health domain.
• Startup experience; backgrounds exclusively from large CPG corporations are unlikely to fit.

Culture & Benefits

• Remote-first environment with quarterly in-person offsites.
• Meaningful equity stake in a pivotal growth stage.
• Standard medical, dental, and vision health benefits.
• Family-first, kid-friendly culture with high trust and flexibility regarding schedules.
• Covered travel for retail and community activations.

Hiring process

• Introductory call with recruiting partner (Hire5).
• Interview with the Founder and team members to discuss vision and fit.
• Practical test task for finalists to evaluate strategic thinking.