Brand Design Lead

TL;DR

Brand Design Lead: Elevate visual expression of consumer family tech brands across websites, paid media, app store listings, emails, and more with an accent on maturing scalable visual systems and strategic brand positioning. Focus on developing high-performing creative assets, optimizing based on performance data, and providing creative direction for video production.

Location: Remote USA

Compensation: $135,000 - $155,000 / year

Company

Technology company building family management tools through brands like OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator to support organization, communication, and healthy childhoods.

What you will do

• Mature and strengthen scalable visual systems for various marketing channels
• Collaborate on strategic brand strategy to future-proof brand positions
• Own website and landing page design strategy and execution
• Develop high-performing creative for paid media on Meta, Google, TikTok
• Iterate creative based on performance data and audience insights with Growth Marketing
• Lead app store listings, visual positioning, and conversion optimization
• Design email and lifecycle marketing campaigns
• Provide creative direction for video production including CTV ads and motion graphics
• Increase brand affinity through high-quality, thoughtful design

Requirements

• 8+ years in brand, consumer, or marketing design
• Experience leading brand design at consumer startup or high-growth company, ideally digital services or mobile apps
• Strong portfolio of web, paid media, lifecycle, and digital product marketing work
• Deep expertise in typography, layout systems, visual hierarchy
• Experience building basic motion/video assets and working with production teams
• Expert proficiency in Figma and basic motion/video tools
• Comfort with brand-building and performance-driven design

Nice to have

• Experience in DTC, consumer apps, or subscription businesses
• Designing for family-focused or mission-driven brands
• Working across multiple brands in a portfolio

Culture & Benefits

• Medical: 100% premium paid for employees, 99% for family members
• 401k with up to 4% match and immediate vesting
• Paid leave for new parents
• Learning & Development stipend
• Paid Time Off: 11 holidays + winter break + volunteer day + floating holiday; 15-20 personal days based on tenure
• Supportive, flexible, fully remote environment

Hiring process

• HR Zoom Interview
• Hiring Manager Zoom Interview
• Team Interview
• Hired