Digital Marketing & Experience Manager

TL;DR

Digital Marketing & Experience Manager (Fly Fishing Brands): Lead digital presence, site experience, and demand generation across Sage, Redington, RIO with an accent on CRO, AI-commerce, AEO/GEO strategies, and performance marketing. Focus on optimizing conversion rates, personalizing recommendations with AI, ensuring AI engine citations, and managing paid media for ROAS targets.

Headquartered in Seattle, Washington

Company

Parent company of fly fishing brands Sage, Redington, RIO Products, and Fly Water Travel, designing and selling gear and experiences worldwide.

What you will do

• Own digital channel KPIs, CRO strategy with A/B tests on site elements, and site roadmap with dev team.
• Develop AI-commerce features like catalogue data, recommendations, and personalization to boost conversions.
• Lead AEO/GEO/SEO: implement structured data, commission educational content for AI citations and snippets.
• Manage merchandising, seasonal campaigns, bundles, category strategies, and creative reviews.
• Support email/CRM automations, segmentation, and reporting frameworks with GA4 insights.
• Oversee paid search/social on Google, Meta, YouTube: strategy, bidding, performance against ROAS/CPA.

Requirements

• 3-5 years in Digital Marketing management owning revenue targets for DTC/omnichannel brand.
• Proven CRO/AOV improvements via testing and UX.
• Knowledge of Shopify or Shopify Plus.
• Strong commercial acumen with P&L understanding.
• Proficiency in GA4, MarTech, A/B tools; SEO fundamentals, structured data advantage.
• Excellent communication for briefs, copy, presentations; self-starter with collaboration skills.

Nice to have

• AI chat/guided selling, prompt engineering.
• AEO/GEO content strategy.
• Subscription/replenishment programs.
• Outdoor/sporting goods background, fly fishing bonus.
• Paid media across Google Ads, Meta, YouTube.
• Briefing web dev resources.