Creative Strategist (Gamedev)

TL;DR

Creative Strategist (Gamedev): Developing and evolving creative strategies for mobile games with an accent on market analysis and performance-driven creative decisions. Focus on leveraging AI for output multiplication, authoring high-leverage briefs, and analyzing metrics like ROAS and CPI to drive systemic learning.

Location: Hybrid in São Paulo, Brazil

Company

hirify.global is a global leader in the mobile gaming industry.

What you will do

• Develop and evolve creative strategies for assigned games based on business and brand outcomes.
• Monitor competitors, market trends (TikTok, Meta), and player signals using tools like Sensor Tower.
• Author high-leverage creative briefs and partner with the Studio team to ensure high-quality execution.
• Analyze performance metrics (Spend Share, IPM, CTR, CPI, ROAS) to identify patterns and inform future bets.
• Define A/B test methodologies with PMMs and Data Scientists to build a structured knowledge base.
• Integrate AI into the daily workflow to scale ideation, briefing, and analytics.

Requirements

• 5+ years of experience in Marketing Analytics, Growth, Performance Marketing, or Creative Strategy.
• Deep fluency with performance marketing logic and metrics.
• Ability to translate market and consumer behavior into actionable creative decisions.
• Comfort using AI tools as a core part of the daily professional workflow.
• Experience with market intelligence tools such as Sensor Tower or AppMagic.
• Excellent written and verbal communication in English and Portuguese.

Nice to have

• Experience in mobile gaming or app marketing.
• Background in digital-first companies (fintech, ecommerce, etc.).
• Knowledge of motion design, video, or playable ads production.
• Experience running structured A/B tests on creatives.

Culture & Benefits

• AI-driven work culture where AI is treated as a substrate for work, not just a tool.
• High autonomy environment suited for fast-moving project cycles.
• Focus on systemic learning and data-driven iteration over personal attachment to ideas.
• Collaborative environment working with Product Marketing Managers and Game Directors.