Business Intelligence Analyst - Marketing

TL;DR

Business Intelligence Analyst - Marketing: Support marketing measurement frameworks and acquisition analytics by analyzing performance across channels and providing actionable insights with an accent on attribution, incrementality testing, and top-of-funnel metrics like impressions, reach, CTR, and CAC. Focus on translating business questions into structured analyses, connecting top-of-funnel activities to downstream outcomes, and enabling campaign optimization through clear recommendations.

Location: Remote from US basecamps (Bozeman/Missoula MT, Austin TX, Denver CO, Kalispell MT, Minneapolis MN, Portland OR, Salt Lake City UT, Seattle WA). Bi-annual travel to corporate office required.

Salary: $100,000–$117,000

Company

High-growth tech company building products to optimize outdoor experiences across Hunt, Offroad, Backcountry, and Fish verticals.

What you will do

• Develop and apply marketing measurement frameworks including attribution and incrementality testing through analysis and execution.
• Partner with brand, growth, and lifecycle marketing to evaluate channel effectiveness and provide insights.
• Analyze top-of-funnel metrics to inform day-to-day decisions and connect to downstream outcomes like activation and conversion.
• Design analyses for testing, interpret results, and communicate takeaways to stakeholders.
• Navigate ambiguity, communicate findings, document work, and improve team processes.
• Embed AI responsibly in workflows for repeatable analysis with validation.

Requirements

• 3–5 years in marketing analytics, business intelligence, or related field
• Demonstrated ability to deliver insights supporting business decisions using data.
• Experience collaborating with stakeholders to answer business questions.
• Bachelor’s degree in Marketing, Statistics, Data Science, Business, or related.
• Ability to travel bi-annually for multiple days to corporate office or strategic locations

Nice to have

• Proficiency in Tableau, Excel, SQL, Python; A/B testing and statistical modeling.
• Strong quantitative skills for trends and recommendations.
• Experience with GA4, MMP/SKAd attribution, market research.
• Marketing frameworks, project management, statistical techniques like regression and forecasting.

Culture & Benefits

• Distributed workforce with regional basecamps fostering connection and collaboration.
• Autonomy within clear priorities, feedback, tools, and growth opportunities.
• Competitive salary, 10% annual bonus, equity, comprehensive health benefits including no-cost medical.
• 401k matching (100% first 3%, 50% 3-5%), paid parental leave (13/5 weeks), flexible PTO/STO/VTO/holidays.
• Outdoor adventures, “Get Out, Get Active” funds, industry perks.