Decision Science Analyst (Marketing)

TL;DR

Decision Science Analyst (Marketing): Delivering data-driven customer insights to increase sales and profit for loyalty programs with an accent on audience segmentation and strategic recommendations. Focus on building data visualizations, implementing RFM and cluster analysis, and collaborating with engineering teams to develop new analytics tools.

Location: Remote (Global)

Company

Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands.

What you will do

• Deliver actionable customer insights to increase sales and profit for client loyalty programs.
• Build and maintain audience lists to support targeted CRM campaigns and engagement goals.
• Develop data visualizations and narratives to communicate analysis to internal and external stakeholders.
• Collaborate with Data Engineering and BI teams to design new tools, models, and data sources.
• Create learning agendas and test plans to maximize KPIs such as incremental ROI and LTV.
• Manage workflow, scope, and prioritization of client requests and company investments.

Requirements

• 2-4+ years of experience in customer analytics, marketing, or CRM.
• Experience with data exploration and visualization tools like Tableau, PowerBI, or Sigma.
• Proven success using customer segmentation techniques (RFM, cluster analysis, regression modeling).
• Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science.
• Strong storytelling skills with the ability to influence senior stakeholders.
• Solid project management skills for handling multiple concurrent projects.

Nice to have

• Proficiency in Python and SQL programming.
• Master’s degree in Statistics, Economics, Applied Mathematics, or an MBA.
• Deep knowledge of fundamental marketing and loyalty principles.

Culture & Benefits

• Flexible work environment with the freedom to work remotely.
• Flexible Time Off and nine company-wide holidays.
• Diverse suite of benefits prioritizing personal growth, development, and well-being.
• Collaborative, growth-focused culture within a recognized Top Workplace in the USA.