CRM Manager (Ecommerce)

TL;DR

CRM Manager (Klaviyo/D2C): Developing and executing retention and lifecycle marketing strategies for a scaling consumer subscription brand with an accent on customer loyalty and long-term revenue. Focus on building automated flows, optimizing Klaviyo campaigns, and reducing churn to increase LTV.

Location: Hybrid in London (3 days office-based)

Salary: £50,000–£60,000

Company

A rapidly scaling consumer brand utilizing a subscription-first model and innovative products to build a loyal following.

What you will do

• Own the CRM strategy across email and retention channels.
• Build and optimize Klaviyo campaigns, flows, and segmentation.
• Improve subscriber retention and reduce churn to increase customer LTV.
• Analyze CRM performance data to identify new growth opportunities.
• Work cross-functionally with growth, brand, and product teams.

Requirements

• Proven hands-on Klaviyo experience within a D2C business.
• Strong understanding of retention and subscription-based business models.
• Experience building automated flows and lifecycle campaigns.
• Ability to write commercially effective email copy.
• Must be based in or able to commute to London for a hybrid setup (3 days in office).

Culture & Benefits

• Direct exposure to founders and growth leadership.
• Genuine ownership of a key revenue-driving channel.
• Adult, trust-based culture with flexible hybrid working.
• Opportunity to shape retention strategy during a period of major business growth.