Business Director, Live Planning

TL;DR

Business Director, Live Planning (Performance Media): Translate client business goals into high-impact, cross-channel performance plans across Search, Social, Programmatic and emerging platforms with an accent on tactical activation frameworks and measurable outcomes. Focus on designing cross-channel systems, leveraging analytics outputs for optimization, and managing adaptive budget allocation for large-scale campaigns.

Location: Hybrid in London, UK - 2 days (Mon-Tue) at Ford’s Dunton office, 1 day (Wed) at VML Sea Containers House, 1 day (Thu) at Mindshare Rose Court. UK based role; must have the right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open.

What you will do

• Translate briefs into actionable media plans with KPIs, designing cross-channel activation including Search, Social, Programmatic.
• Leverage analytics (MMM, MTA, GA4) to guide planning, data activation, audience strategies, and experimentation agendas.
• Manage relationships with Ford UK, VMLYR, channel teams; act as strategic liaison for creative assets and delivery.
• Oversee strategic management of annual always-on performance campaigns, budget allocation, risk mitigation.
• Drive innovation by integrating local initiatives with broader strategies and championing emerging media platforms.

Requirements

• Experience across paid media, digital performance, strategy; deep understanding of at least two disciplines (Search, Social, Programmatic, Retail Media).
• Proven experience managing large, complex performance accounts with measurable results.
• Strong knowledge of measurement, data tracking, platforms, AdOps; ability to turn data into activation stories.
• Exceptional communication, leadership, stakeholder management; commercial acumen for budgets and investments.
• Must have right to work in the UK; thrive in fast-paced, matrixed environments.

Culture & Benefits

• Hybrid approach with teams in office around four days a week; travel costs covered for specified locations.
• Comprehensive benefits: competitive medical, dental, vision insurance, group retirement plans, significant paid time off.
• Inclusive culture with employee resource groups, in-office events, mental health awareness days, partner discounts.
• Commitment to growth via WPP networks, professional development, and core values of being Extraordinary, Open, Optimistic.