Marketing Operations Manager (Fintech)

TL;DR

Marketing Operations Manager (Fintech): Develop and implement operational processes for B2B marketing efforts supporting sales, account management, and partner enablement with an accent on automation, reporting frameworks, and workflow efficiency. Focus on managing marketing platforms like Salesforce and Marketo, building scalable lead nurturing workflows, and using AI-assisted tools to streamline campaigns and performance tracking.

Location: Hybrid role based out of Atlanta, GA (Atlantic Station office) with a few onsite days each week

Company

Leading provider of employee purchase programs using payroll deduction, part of PROG Holdings (NYSE: PRG) with 20+ years in FinTech.

What you will do

• Develop and implement operational processes supporting B2B marketing efforts including prospecting, nurture campaigns, and partner enablement.
• Own and manage marketing automation platforms like Marketo and Salesforce.
• Build scalable workflows for lead nurturing, segmentation, campaign QA, and deployment across channels.
• Monitor funnel performance, track campaign effectiveness, and identify optimization opportunities.
• Use AI tools to streamline content development, workflow efficiency, and analytics.
• Partner with sales operations, demand gen, and external vendors to ensure data consistency and pipeline visibility.
• Represent the company at tradeshows and events for lead generation and brand visibility.

Requirements

• Over 5 years of B2B marketing experience, ideally in financial services, fintech, benefits, or employer-focused industries
• Proficient in Salesforce, Marketo, or similar CRM/automation tools
• Excellent project management skills and ability to build simple, repeatable processes
• Comfort working closely with sales teams and tailoring operations to their workflows
• Curiosity, sound judgment, and practical approach to testing and iterating
• Comfort using AI-enabled tools for idea generation, analytics, and efficiency

Nice to have

• Experience in financial services or employer-focused industries

Culture & Benefits

• Hybrid work model with onsite collaboration in Atlanta
• Comprehensive benefits: medical, dental, vision, company-paid Basic Life/AD&D
• 401k Retirement Plan
• Paid Time Off
• Career Development
• Employee Purchase Program