Marketing Manager

TL;DR

Marketing Manager (B2B EdTech): Develop and execute lead generation campaigns and marketing strategies to drive sales targets and customer engagement with an accent on organic and paid channels, content, and performance analysis. Focus on designing integrated campaigns, optimizing ROI through analytics, and managing content across website, email, and social media.

Location: Remote (UK)

Company

CRB Cunninghams is the UK's only provider of identity management, cashless catering, and online payment solutions, used in over 3,000 schools to support efficient meal programs and reduce cash usage.

What you will do

• Execute lead generation campaigns to meet annual sales targets and report weekly, monthly, and quarterly results.
• Develop strategies for customer engagement, retention, and acquisition across organic and paid channels like PPC, social media, events, and content.
• Manage marketing team members, oversee campaign implementation from idea to execution, and track performance against plans.
• Create and optimize content for website, email marketing, social media, press releases, and product launches in line with brand guidelines.
• Monitor website performance, SEO through content/keywords, and analyze ROI and key marketing stats.
• Liaise with sales, sales director, and other departments to support integrated campaigns and communications.

Requirements

• UK-based for remote work
• Experience in B2B marketing
• Has managed or mentored team members
• Proactive attitude, ability to work autonomously and on initiative
• Excellent communication, creative, organisational, and analytical skills
• Ability to multi-task, problem-solve, and meet tight deadlines with attention to detail
• Basic understanding of integrated marketing operations

Nice to have

• Understanding of Salesforce or other CRM software

Culture & Benefits

• 37.5 scheduled weekly hours
• Part of Jonas Software, a global leader in vertical market software with over 6,000 professionals supporting 60,000+ customers
• Focus on technology innovation, quality, and exceptional customer service
• Team-oriented environment with emphasis on solutions-driven, pragmatic, and commercially viable approaches