Copywriter (Financial Services)

TL;DR

Copywriter (Financial Services): Write compelling new messaging for flagship product communications like PruFund with an accent on articulating distinctive benefits to financial advisers. Focus on translating complex investment concepts into engaging, compliant narratives that resonate with target audiences.

Location: Edinburgh or Stirling

Company

Savings and investments firm with over 175 years of heritage in asset management and life insurance solutions.

What you will do

• Write clear, compelling, compliant copy for product collateral, web content, and promotional materials across digital and print.
• Translate complex investment concepts into engaging narratives for financial advisers and clients.
• Collaborate with marketing, investment, compliance, and digital teams to align messaging with brand tone.
• Execute product messaging frameworks, content journeys, and thought leadership campaigns.
• Work flexibly in a fast-moving environment managing multiple stakeholders.

Requirements

• Write with clarity, authority, emotional impact, balancing technical accuracy and accessibility.
• Flex technical pitch and tone for different audiences like advisers or consumers.
• Understand content principles: message hierarchy, tone of voice, content flow, brand guidelines.
• Knowledge of investment principles, diversification, multi-asset funds.
• Financial services experience and understanding of adviser-client dynamics.
• Comfortable in regulated environment, collaborating with compliance on promotions.

Nice to have

• Experience writing for asset management or financial services, focusing on investment products or adviser communications.
• Understanding of insured funds, smoothed or with-profits funds.
• Knowledge of FCA financial promotions rules and COBS guidelines.
• Experience with Aprimo or digital asset management systems.

Culture & Benefits

• Flexible working arrangements and workplace accommodations.
• 18% pension scheme (13% employer, 5% employee), Share Save, Share Incentive Plan, financial wellbeing support.
• 38 days annual leave including bank holidays, buy up to 5 extra days, Time Off When You Need It policy.
• Inspiring Families policy with paid parental leave for maternity, adoption, surrogacy, paternity.
• Private Healthcare, Critical Illness cover, Life Assurance with family options.
• Inclusive culture with employee-led networks, Disability Confident Leader.