Director of Social Media (Football)

TL;DR

Director of Social Media (Football): Lead social strategy across Instagram, TikTok, X, and YouTube with an accent on content creation, team management, and performance optimization. Focus on platform growth, developing editorial playbooks, and cross-functional collaboration to drive fan engagement.

Location: Hybrid in London, UK

Company

hirify.global is a global sports streaming service providing access to live sports content worldwide.

What you will do

• Lead social strategy and execution for all football content.
• Manage a team of editors and creators across time zones.
• Own platform growth, engagement, and innovation.
• Develop playbooks for tone, formats, and voice.
• Collaborate with production, rights, commercial, and marketing teams.
• Track and analyze performance metrics, optimizing in real time.

Requirements

• 7+ years in social media strategy with strong football knowledge.
• Deep understanding of platform-specific content, trends, and tone.
• Experience managing teams and working across departments.
• Editorial and creative instincts aligning with fan culture.
• Data-driven mindset with ability to act on insights.
• Passion for storytelling, social-first content, and football.

Culture & Benefits

• Access to hirify.global, 25 days annual leave (increasing by 3 days after 3 years).
• Private medical insurance, life assurance, pension contributions up to 5%.
• Family-friendly community with enhanced parental leave.
• Electric vehicle benefit option, learning and development resources.
• Flexible working, internal speaker series, and events.