Content & Social Media Channel Specialist (Energy)

TL;DR

Content & Social Media Channel Specialist (Marketing): Managing global social media presence and producing thought-leadership content for the energy sector with an accent on channel strategy and brand alignment. Focus on evolving the presence on LinkedIn, YouTube, and X, and optimizing content distribution using professional management tools.

Location: Hybrid in London or Edinburgh, GB

Company

Global leader in analytics, insights, and proprietary data across the entire energy and natural resources landscape.

What you will do

• Manage and evolve the social media presence on platforms including LinkedIn, YouTube, and X.
• Implement social media best practices in collaboration with growth marketing and thought leadership teams.
• Utilize Oktopost and other management tools for platform governance and optimization.
• Partner with the creative team to ensure all content reflects the brand's voice and visual guidelines.
• Create and distribute high-impact thought-leadership materials such as articles, videos, and graphics.
• Monitor brand mentions and industry trends to identify engagement opportunities and potential risks.

Requirements

• Degree in Marketing, Communications, or a related field, or equivalent professional experience.
• Deep understanding of major social media platforms (LinkedIn, X, Instagram, YouTube) and their best practices.
• Strong writing, editing, and storytelling abilities with the capacity to adapt messages for diverse audiences.
• Experience collaborating with stakeholders to deliver digital content that meets broader marketing goals.
• Ability to manage multiple tasks in a fast-paced environment.
• Proficiency with social media tools such as Oktopost, Sprout, or Hootsuite.

Culture & Benefits

• Inclusive work environment focused on succeeding together.
• Culture built on trust, curiosity, and a future-focused mindset.
• Customer-centric approach to decision making.
• Commitment to equal opportunities and diversity.
• Practical support for candidates with physical or mental disabilities during the hiring process.