CRM & Retention Manager (Marketing)

TL;DR

CRM & Retention Manager (Marketing): Designing and implementing communication systems to retain students and build referral channels with an accent on student lifecycle and behavioral segmentation. Focus on reducing churn, automating trigger-based sequences, and scaling the referral acquisition mechanism.

Location: Remote (Georgia)

Company

hirify.global is an award-winning online technology bootcamp focused on helping people transition into tech careers through flexible studies and career mentoring.

What you will do

• Design and launch onboarding communication flows to reduce early churn and establish learning habits.
• Build intelligent trigger-based sequences for reactivation, early warning interventions, and critical-moment nudges.
• Drive student engagement and activity utilizing email, WhatsApp, and SMS channels.
• Reduce refund rates through the implementation of timely and relevant communication.
• Develop a scalable referral system to acquire new students via existing ones, from trigger to conversion.
• Segment the user database by behavior and lifecycle status to deliver targeted messaging.

Requirements

• Proven experience in CRM, lifecycle, or email marketing.
• Fluent level of English.
• Strong writing skills with the ability to adapt tone across different segments and funnels.
• Strategic thinking and high operational discipline.
• Must be based in Georgia.

Nice to have

• Proficiency in Spanish.
• Experience working with Customer.io.

Culture & Benefits

• Fully remote collaboration.
• High autonomy to explore, test, and improve internal processes.
• Direct impact on revenue and core business metrics.
• Opportunity to work within an experienced, global professional team.