Head of Growth (Performance Marketing)

TL;DR

Head of Growth (Performance Marketing): Developing and optimizing acquisition strategies for a US-based moving and storage company with an accent on unit economics and data-driven reporting. Focus on scaling multi-location lead generation, improving website conversion rates, and managing agency performance.

Location: Remote (Global). Must be available from 9 am to 12 pm Pacific Time on weekdays.

Company

hirify.global is a top-rated US-based moving company providing full-service residential and commercial relocation and storage solutions across five major US markets.

What you will do

• Build and own a central marketing dashboard tracking CAC, LTV, payback period, and channel ROI.
• Manage and optimize active acquisition channels including Yelp, Thumbtack, LSA, and organic SEO.
• Oversee website CRO by running structured A/B tests on the WordPress site to improve lead conversion.
• Own unit economics and develop a channel-level performance framework to guide budget allocation.
• Maintain and improve the internal email marketing strategy.
• Audit and ensure data accuracy across GA4, call tracking, and CRM infrastructure.

Requirements

• 5+ years of experience in performance or growth marketing.
• Strong analytical skills in GA4, attribution modelling, and unit economics.
• Experience managing and evaluating the output of SEO agencies.
• Hands-on experience with Yelp Ads, Thumbtack, or LSA.
• Fluent English (written and verbal).
• Availability from 9 am to 12 pm Pacific Time on weekdays.

Nice to have

• Experience in home services, moving, or other local service businesses.
• Experience with CRO and A/B testing on WordPress.
• Familiarity with email marketing automation.
• Experience building reporting frameworks from scratch.

Culture & Benefits

• Fractional engagement (15-20 hours/week) with a clear path to full-time conversion within 3 months.
• Fully remote work from almost any country or city.
• Direct access to the founder with high influence over growth strategy.
• Full ownership of reporting frameworks and channel strategy from day one.
• Salary paid in USD.

Hiring process

• Application form and resume submission.
• 40-minute interview with a Hire5 recruiter.
• Practical test assignment.
• 30-minute interview with the Founder.