Conversion Rate Optimization (CRO) Specialist

TL;DR

Conversion Rate Optimization (CRO) Specialist (GA4): Lead testing and optimization efforts while managing client analytics setups, conversion tracking, and reporting with an accent on analytical precision and creative problem-solving. Focus on conducting conversion audits, executing A/B tests, building dashboards, and collaborating with PPC, SEO, and design teams to improve campaign performance.

Location: Flexible remote work options (US-based agency)

Company

US-based, performance-driven digital marketing agency recognized for delivering measurable ROI through transparent strategies and proven results since 2009.

What you will do

• Conduct conversion audits and develop testing roadmaps
• Plan and execute A/B and multivariate tests using tools like Google Optimize, VWO, Optimizely
• Set up and manage client GA4 properties, conversion events, and reports
• Build dashboards and analyze data to identify growth opportunities
• Collaborate with PPC, SEO, and design teams to improve campaign performance
• Translate findings into actionable insights for clients and internal teams

Requirements

• 3+ years of CRO and analytics experience, preferably in an agency setting
• Expert-level knowledge of GA4 (certification strongly preferred)
• Experience setting up conversion tracking and event-based reporting
• Skilled in Hotjar, Tag Manager, Data Studio, and related tools
• Strong grasp of UX, data interpretation, and funnel optimization
• Proven track record of improving conversion rates through testing and analytics

Culture & Benefits

• Work with a diverse range of clients and industries
• Collaborative, fast-paced, and growth-focused agency culture
• Competitive salary and performance-based bonuses
• Professional development support and SEO tool access
• 2 weeks Paid Time-Off, Paid Sick Leave, 8 Paid Holidays
• Health Insurance