Associate Director, Strategy & Activation (Amazon Ads)

TL;DR

Associate Director, Strategy & Activation (Amazon Ads): Leading a team of media traders to design and optimize retail media campaigns within the Amazon ecosystem with an accent on platform innovation and data-driven insights. Focus on driving business outcomes for clients through strategic tactic selection, partner negotiation, and smart automation.

Location: New York

Total Cash: $122,850 – $136,500

Company

A marketing agency specializing in engineered marketing and data-driven CRM channels to build personalized brand-consumer relationships.

What you will do

• Lead a team of 5-10 Managers and Analysts, providing strategic guidance across functional teams.
• Act as the subject matter expert and escalation point for Amazon and retail media for senior client contacts.
• Oversee the strategy and execution of Amazon Sponsored Ads and Amazon DSP, including tactic selection and campaign design.
• Collaborate with the Data Strategy team to develop reporting, deep-dive analyses, and actionable insights.
• Translate client goals into platform strategies and communicate powerful insights to stakeholders.
• Codify and share retail media best practices, POVs, and optimization frameworks across the organization.

Requirements

• 5-8+ years of experience in retail media, including hands-on execution in Amazon Sponsored Ads & DSP.
• Proven experience leading cross-functional teams, both directly and indirectly.
• Experience managing large product catalogs at the ASIN or item level.
• Strong analytical skills with proficiency in MS Excel and data analysis.
• Dynamic communication and presentation skills.
• Must be based in New York.

Nice to have

• Hands-on experience activating retail media through Criteo.
• Familiarity with Pacvue, Skai, or similar retail media tools.

Culture & Benefits

• Comprehensive Healthcare, Dental, and Vision insurance.
• 401k contributions and unlimited PTO.
• Monthly stipends for wellness, mobile phone, and internet.
• Annual learning and tuition stipends.
• Parental leave (16 weeks for primary caregivers / 6 weeks for secondary).
• Annual "Work From Anywhere" perk for up to 4 weeks per year.