Specialist, Paid Social (Strategic Planning)

TL;DR

Specialist, Paid Social (Strategic Planning) (Paid Social): Launching and managing co-branded paid advertising campaigns across major social platforms for sports and entertainment brands with an accent on platform algorithms, audience targeting, and performance analytics. Focus on optimizing campaign ROI, managing advertiser budgets, and leveraging data-driven insights to meet KPIs.

Location: Hybrid (California, USA). Must be based in or be able to commute to Universal City, CA (minimum 3 days per week in office).

Salary: $80,000–$90,000 (bonus eligible)

Company

hirify.global is a leading media company managing a powerhouse portfolio of news, sports, and entertainment brands, including USA Network, CNBC, and Fandango.

What you will do

• Develop and execute strategic paid social solutions for sports and entertainment portfolios.
• Launch and manage campaigns across Meta, Pinterest, TikTok, and other emerging platforms.
• Oversee creative trafficking, budget allocation, and delivery scheduling.
• Track performance metrics and provide actionable insights to internal stakeholders.
• Continuously optimize campaigns to meet or exceed advertiser KPIs.
• Collaborate with Sales, Strategy, Creative, and Operations teams to refine social approaches.

Requirements

• Bachelor’s degree in Marketing or a related field.
• 2+ years of experience in paid social buying, optimization, and reporting.
• Strong understanding of PPC principles, tools, and methodologies.
• Experience with Google Analytics, Adobe Analytics, and Google Tag Manager.
• Strong analytical, critical thinking, and quantitative skills.
• Must be based in the USA and able to work hybrid in Universal City, CA.

Nice to have

• Experience using Canva, OpenArt, and/or Midjourney for creative development.
• Interest in or familiarity with golf, movies, and television.

Culture & Benefits

• Company-sponsored medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Entrepreneurial spirit within a large-scale media organization.