Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing/Product): Analyzing and optimizing full user funnels and marketing performance for a digital marketing holding with an accent on conversion rates, LTV modeling, and GTM strategies. Focus on identifying bottlenecks through A/B testing, building data-driven dashboards, and optimizing the entire user lifecycle from acquisition to retention.

Location: Remote within Ukraine, Poland, Czech Republic, Romania, or Spain

Company

A performance-driven digital marketing holding specializing in high-converting creative solutions for top ad platforms like TikTok, Meta, and Google.

What you will do

• Build and optimize full user funnels, including landing pages, onboarding, and retention loops.
• Conduct A/B tests and analyze user behavior to improve conversion rates.
• Develop GTM strategies for feature releases and product rollouts.
• Collaborate with product, marketing, and creative teams to ensure messaging consistency across channels.
• Monitor key funnel metrics and prepare comprehensive performance reports.
• Produce briefs for creative assets based on data-driven insights and user research.

Requirements

• 2+ years of experience in data analysis or product analytics within web marketing.
• Proficiency in SQL and experience working with large datasets.
• Deep understanding of marketing metrics (CAC, LTV, ROAS, payback period).
• Expertise in cohort analysis, LTV modeling, and revenue forecasting.
• Experience with data visualization tools such as Tableau, PowerBI, or Metabase.

Nice to have

• Knowledge of marketing analytics and attribution.
• Experience with subscription-based business models.
• Ability to develop predictive models for evaluating marketing investments.

Culture & Benefits

• Remote work with flexible hours (start between 9:00–11:00 CET).
• Competitive compensation and all necessary equipment provided.
• Paid vacation and sick leave.
• Educational support and reimbursement for certifications, courses, and training.
• Open feedback culture and internal knowledge-sharing activities.