Senior Product/Marketing Analyst (E-commerce)

TL;DR

Senior Product/Marketing Analyst (Python/SQL): Analyzing product usage and marketing campaign performance to drive growth and revenue optimization with an accent on A/B testing and commercial metrics. Focus on designing experiments, automating data pipelines, and translating complex datasets into strategic business recommendations.

Location: Remote (South Africa - Johannesburg)

Company

hirify.global connects professionals with innovative tech companies; the partner company is a fast-growing, data-driven e-commerce and subscription-based organization.

What you will do

• Analyze product usage, user behavior, and marketing ROI to optimize business performance.
• Design and execute A/B and multivariate experiments to inform strategic decision-making.
• Develop and maintain KPI dashboards and reports using Tableau and Streamlit.
• Build and deploy data pipelines to automate reporting using Prefect or Airflow.
• Translate complex data insights into actionable business recommendations for stakeholders.
• Collaborate with product and marketing teams to define and track commercial metrics.

Requirements

• 7+ years of experience in product and/or marketing analytics with measurable business impact.
• Proficiency in SQL and Python (Anaconda, Poetry/Pipenv or piplock).
• Experience with AWS (S3, ECR, EKS) and version control using Git/GitHub.
• Strong understanding of statistical concepts, including hypothesis testing and regression analysis.
• Experience working with e-commerce and subscription-based business models.
• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, or Computer Science).

Nice to have

• Experience with MLflow, SpiceRack, or Databricks.
• Familiarity with hyperparameter optimization tools like Ax or Optuna.
• Experience contributing to data infrastructure and advanced analytical tools.

Culture & Benefits

• Stable employment with competitive compensation and career growth opportunities.
• Access to a community of over 25k marketing professionals.
• Remote work arrangement.
• Collaborative environment focusing on innovation and data-driven results.