Retention Manager (E-commerce)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Retention Manager (E-commerce): Developing and optimizing end-to-end retention and lifecycle strategies across email, SMS, and on-site experiences with an accent on subscription growth and churn reduction. Focus on building high-impact flows in Klaviyo, optimizing the Loop + Shopify stack, and improving LTV through structured A/B testing.
Location: Flexible work arrangements
Company
(Pets Are Kids Too) is a pet longevity brand on a mission to help pet parents keep their furry family members feeling their best every day.
What you will do
- Develop and optimize end-to-end lifecycle strategies across email, SMS, and on-site experiences.
- Build and optimize high-impact flows in Klaviyo, including onboarding, education, and winback paths.
- Drive subscription retention using Loop and Shopify, running experiments to reduce voluntary and involuntary churn.
- Own retention reporting, managing cohort analysis, LTV, rebill rates, and subscription health dashboards.
- Run structured A/B tests on offers, messaging, and channel mix to create repeatable playbooks.
- Collaborate with CX, Product, and Marketing to improve the full customer journey from acquisition to long-term engagement.
Requirements
- 3-7+ years in lifecycle, CRM, or retention marketing, ideally within DTC, e-commerce, or subscription models.
- Essential experience in subscription retention with a focus on rebill rates, LTV, and cancellation rates.
- Hands-on experience with Klaviyo, Iterable, or Braze, and subscription tools like Loop or Recharge.
- Strong analytical skills to translate cohort and funnel data into actionable strategies without a dedicated analyst.
- Excellent copy instincts and customer empathy to lead with product outcomes over discounts.
Nice to have
- Experience in pet, wellness, or CPG industries.
- Familiarity with Shopify, Triple Whale, and survey tools such as Fairing or Typeform.
- Experience working within a CX/support team to build retention-focused programs.
Culture & Benefits
- High-performance, collaborative, and outcome-driven environment without corporate politics.
- Competitive salary and equity upside.
- Flexible work arrangements and wellness perks.
- Annual team retreats and dedicated learning budgets.
- Direct exposure to leadership and investors while scaling a portfolio of brands.
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