Director of Content (B2B)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Director of Content (B2B/AI): Leading a global content team and producing high-impact editorial assets for a B2B intelligence platform with an accent on thought leadership, research narratives, and strategic storytelling. Focus on translating complex AI and data analytics into compelling business narratives and managing the end-to-end editorial roadmap to drive pipeline impact.
Location: Remote
Company
is a global provider of predictive B2B data and AI-powered intelligence designed to help sales and marketing professionals identify in-market prospects at scale.
What you will do
- Act as editor-in-chief and player-coach, personally authoring cornerstone pieces while guiding a global team of content writers.
- Produce high-impact content, including executive ghostwriting, research reports, and strategic B2B campaigns.
- Translate complex AI, data, and performance marketing concepts into clear stories that align with brand voice and journalistic standards.
- Develop and maintain the editorial roadmap and content calendar aligned with buyer journeys, funnel stages, and GTM priorities.
- Collaborate with demand generation, product marketing, and web teams to map content to ICP needs and funnel stages.
- Analyze asset performance and utilize LLM, AIO, and SEO insights to refine topic selection and improve discoverability.
Requirements
- 10+ years in content marketing or editorial roles, with at least 3+ years in senior leadership.
- Proven experience leading content teams within a B2B or demand generation-focused environment.
- Exceptional English writing ability (C1+), with a background in journalism or communications.
- Hands-on expertise in thought leadership, executive ghostwriting, and research-driven storytelling.
- Deep understanding of buyer journeys, demand gen funnels, and persona-driven content strategy.
- Proficiency with CMS platforms (e.g., WordPress) and project management tools like Asana or Monday.
Nice to have
- Experience writing for North American business audiences.
- Experience managing external writers, agencies, or SEO contractors.
Culture & Benefits
- Comprehensive medical insurance through HMO and Life Insurance.
- Paid time off and a peer-appreciation program.
- Fast-paced, innovative culture with an open and collaborative environment.
- Employee referral program.
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