Content Specialist (Fintech)

TL;DR

Content Specialist (Fintech): Creating high-impact, short-form content for campaigns, ads, and digital experiences with an accent on blending human storytelling with AI-powered efficiency. Focus on optimizing conversion rates, leveraging AI for scalability, and translating complex financial concepts into engaging copy.

Location: Hybrid, requiring three days a week at the Toronto office

Salary: $70,000 – $80,000 CAD per year

Company

A leading Canadian Fintech company that has provided global audit and accounting software for over 30 years.

What you will do

• Write high-performing copy for campaign emails, paid and organic ads, and landing pages.
• Partner with Demand Generation and Product Marketing teams to execute integrated campaigns.
• Leverage AI tools to enhance ideation, speed, and personalization of content outputs.
• Analyze content performance and test messaging variations to optimize click-through rates and conversions.
• Repurpose long-form content into engaging short-form digital assets and social content.

Requirements

• 3–5 years of experience in content marketing, copywriting, or digital marketing.
• Proven experience writing for digital channels including email, ads, web, and social.
• Familiarity with AI tools for content creation and a willingness to experiment.
• Must be based in or able to work from the Toronto office three days a week.
• Strong ability to balance creativity with performance and business objectives.

Nice to have

• Ability to capture attention quickly through compelling storytelling.
• Experience writing for the fintech or accounting industry.
• Curiosity and adaptability regarding the future of AI in marketing.

Culture & Benefits

• Collaborative, inclusive culture where knowledge sharing is encouraged.
• Flexible work options and generous time-off policies.
• Competitive compensation including health insurance and retirement plans.
• Opportunity to work on international projects with a diverse global team.
• Recognition programs and performance-based bonuses.