Brand Partnerships Manager

TL;DR

Brand Partnerships Manager: Drive growth through integrated campaigns, strategic partnerships, and cultural engagement with an accent on sports, ambassadors, and experiential activations. Focus on executing end-to-end partnerships, developing breakthrough activation ideas, and measuring ROI and sales impact.

Location: Preference for candidates in the SF Bay or Los Angeles, CA area. U.S. ONLY. Registered in specific states: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia

Salary: $95,000 - $100,000 USD (California)

Company

Global brand making affordable prescription eyewear, with over 51 million pairs sold, based in the San Francisco Bay Area.

What you will do

• Manage strategic development and operations of brand partnerships including sports, ambassadors, and organizations to drive customer acquisition.
• Source opportunities, evaluate fit, support negotiations, and own day-to-day partner relationships.
• Develop activation ideas across IRL, content, PR, and commerce channels, and coordinate content production and onsite events.
• Support integrated partnership marketing programs across channels, aligning with commercial KPIs.
• Collaborate with Creative, Social, Media, and E-commerce teams on toolkits and amplification plans.
• Track performance metrics like ROI, reach, and sales impact; manage budgets, invoicing, and vendors.

Requirements

• 4-6 years in brand marketing, event activations, partnerships, or integrated marketing
• Proven ability to connect partnerships to measurable business outcomes
• Strong operational skills managing timelines, vendors, agencies, and cross-functional partners
• Data-driven mindset for analyzing performance metrics
• Excellent communication and relationship-building skills

Nice to have

• Experience leading end-to-end partnerships, deal structuring, and rights management
• Culturally relevant activations driving brand and business impact
• IRL events and experiential marketing
• Working with talent, athletes, creators, or cultural partners
• Balancing brand storytelling with performance outcomes in fast-paced environments

Culture & Benefits

• Annual bonus program
• 100% premiums covered for medical, dental, vision (50% for dependents); 401k with 4% match
• Short/long-term disability, EAP, Spring Health therapy, Lifestyle Spending Account
• Generous PTO + Week of Zen (Christmas to New Year); 16 weeks paid parental leave
• Family forming/fertility support; annual Zenni gift card