Integrated Marketing Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Integrated Marketing Manager (SaaS): Developing and executing integrated, data-driven global marketing campaigns to drive growth and alignment between Product Marketing and regional teams with an accent on multi-channel execution and conversion optimization. Focus on orchestrating content across digital platforms, optimizing campaign performance via analytics, and building scalable processes for global program success.
Location: Remote (United States)
Company
is a leading provider of cloud contact center software, bringing cloud innovation to customers worldwide.
What you will do
- Plan and execute end-to-end multi-channel global campaigns across paid media, social, email, webinars, and events.
- Act as the primary interlock between Product Marketing and regional teams to define and align on key "big bet" topics.
- Orchestrate content creation with 3rd party agencies and internal teams for web assets, videos, and strategic deliverables.
- Develop campaign-focused messaging and ensure a consistent brand voice across all marketing channels.
- Track and measure campaign performance using Salesforce, Domo, and Google dashboards.
- Build processes to ensure successful collaboration between Integrated Marketing, Field Marketing, Creative, and Sales teams.
Requirements
- 5+ years of SaaS experience successfully running global, integrated campaigns to improve conversions.
- Proficiency with marketing and analytics tools such as Eloqua, Pardot, Marketo, SFDC, Domo, and Google Analytics.
- Data-driven, customer-centric approach with an analytical mindset for problem-solving.
- Ability to navigate matrix organizations and manage multiple priorities independently.
- Excellent written and verbal communication skills.
- Must be based in the United States.
Culture & Benefits
- Team-first culture that celebrates diversity and fosters an inclusive environment.
- Opportunity to work for a global leader in the cloud contact center software industry.
- Environment that empowers employees to be their authentic selves.
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