Performance Marketing Manager (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Scaling mobile acquisition engine in Mexico by managing and optimizing multimillion-dollar budgets across Meta, Google, and DSPs with an accent on full-funnel optimization and downstream metrics. Focus on bringing performance marketing capabilities in-house, running rigorous A/B experiments, and connecting marketing spend to business outcomes like LTV and CAC.

Location: Remote - Must be based in Mexico or a similar time zone. Occasional travel required for company onsites (4-6 times per year).

Company

A fintech company using machine learning-powered credit models to provide fair credit access to underserved customers globally, with a strong presence in Mexico.

What you will do

• Own paid acquisition end-to-end across mobile channels including Meta, Google App Campaigns, and DSPs.
• Build and mature the performance marketing function, establishing processes, reporting, and experimentation frameworks.
• Manage agency relationships and progressively move execution and knowledge in-house.
• Optimize full-funnel performance from initial impression to repayment behavior to improve CAC and LTV.
• Design and execute rigorous A/B tests and incrementality tests to continuously improve campaign performance.
• Collaborate cross-functionally with Product, Risk, Analytics, and Design to refine targeting and onboarding flows.

Requirements

• 5–7 years of hands-on experience in mobile performance marketing with a track record of scaling app acquisition.
• Expertise in optimizing for downstream metrics such as activation, conversion, and revenue.
• Experience with mobile attribution tools (e.g., AppsFlyer) and handling signal loss (SKAN).
• Proficiency in SQL to analyze performance data and generate independent insights.
• Fluency in both Spanish and English.
• Based in Mexico or a similar time zone.

Nice to have

• Experience in FinTech, lending, or credit-focused businesses.
• Experience operating in Mexico or other emerging markets.
• Familiarity with incrementality testing and creative strategy at scale (UGC, iteration frameworks).
• Experience with DSPs and programmatic buying.

Culture & Benefits

• Virtual-first teamwork across multiple countries and time zones with WFH office reimbursement.
• Competitive compensation packages including generous equity.
• Flexible health plans and substantial subsidies aligned with global standards.
• Direct exposure and visibility to the leadership team.
• Paid global onsites twice a year for team reconnection and collaboration.