Marketing Lead (B2B)

TL;DR

Marketing Lead (B2B): Building and owning the entire marketing function for a predictive maintenance platform with an accent on AI-native content creation and demand generation. Focus on leveraging LLMs for automation, optimizing for AI discoverability, and scaling B2B pipeline.

Location: Must be based in Portugal; availability to attend in-person meetings in Coimbra (average once every two weeks) is required.

Company

hirify.global delivers condition monitoring and predictive maintenance technology to ensure a zero-downtime future for the transportation industry.

What you will do

• Create B2B content including case studies, blog posts, and sales materials, using LLMs for drafting and iteration.
• Manage the website end-to-end, including CMS updates, HTML/CSS edits, and SEO/LLM optimization.
• Plan and execute demand generation campaigns via email sequences, LinkedIn, and paid ads.
• Develop sales enablement materials, such as pitch decks and proposal templates, based on sales feedback.
• Set up and maintain marketing analytics to track website traffic and content performance.
• Build automation workflows for content distribution and lead scoring using tools like Make, Zapier, or n8n.

Requirements

• 3 to 7 years of experience in B2B marketing, ideally with technical or industrial products.
• Must be based in Portugal with the ability to visit the Coimbra office regularly.
• Fluent, professional daily use of LLMs (Claude, ChatGPT) as core productivity tools.
• Ability to manage a website (CMS, basic HTML/CSS, SEO fundamentals).
• Strong technical writing skills to communicate complex value clearly and without jargon.
• Proven self-direction and ability to build a function from the ground up.

Nice to have

• Experience with automation tools (Make, Zapier, n8n) or basic scripting (Python, JavaScript).
• Background in mobility, transport, fleet, IoT, or industrial tech.
• Experience marketing to enterprise buyers with long sales cycles and ABM approaches.
• Design skills in Figma or Canva for quick asset creation.

Culture & Benefits

• Food allowance of €10.20 per working day and health insurance for employees and children.
• Flexible work hours and 22+ vacation days based on tenure.
• Choice of remote, hybrid, or onsite work with provided hardware for remote setups.
• Autonomy and ownership culture with continuous feedback and quarterly strategy events.
• Career acceleration in an innovation-driven mindset.

Hiring process

• Screening call with HR.
• First interview with HR and the Hiring Manager.
• Work simulation exercise to assess technical knowledge.
• Cultural fit interview with the Founders.