Sr. Analyst, Entertainment Media Research (Media)

TL;DR

Sr. Analyst, Entertainment Media Research (Media): Developing data-driven insights and forecasts for cable networks (E!, Oxygen, USA, SYFY) across linear and digital platforms with an accent on content performance and audience behavior. Focus on leveraging media research tools to influence strategic decision-making and optimizing cross-platform content effectiveness.

Location: Hybrid: Must be based in New York, NY, contributing from the office a minimum of three days per week

Salary: $70,000 - $90,000

Company

hirify.global is a leading publicly traded media company home to iconic brands including USA Network, CNBC, Fandango, and Rotten Tomatoes.

What you will do

• Conduct quantitative analysis for the cable entertainment portfolio, including E!, Oxygen, USA, and SYFY.
• Generate cross-platform insights for linear and streaming content using Nielsen, ComScore, and Adobe.
• Produce regular reports on brand performance, viewing behavior, and industry landscape trends.
• Deliver strategic recommendations via written memos and PowerPoint presentations for leadership.
• Track and measure content performance metrics such as viewership, reach, engagement, and conversions.
• Automate reports and communicate KPIs to stakeholders using Tableau.

Requirements

• 2+ years of Media research experience at a broadcast/cable network, streaming service, agency, or vendor.
• 4-year bachelor’s degree or higher.
• Expertise in Nielsen NPower (tracking, Reach & Frequency, Duplication, Segmentation).
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong quantitative and mathematical skills.
• Ability to distill complex data into actionable brand stories and recommendations.

Nice to have

• Experience working with large data sets and visualization tools like Tableau or Domo.
• Willingness to learn emerging measurement sources such as iSpot, TVision, or VideoAmp.

Culture & Benefits

• Company-sponsored medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Various company discounts and perks.
• Hybrid work arrangement.

Hiring process

• Potential in-person interview at one of the company locations prior to a hiring decision.