Associate Director, Analytics (Marketing)

TL;DR

Associate Director, Analytics (Marketing): Overseeing multi-channel measurement strategies and data integration for global clients with an accent on brand and acquisition programs. Focus on developing measurement frameworks, leveraging data storytelling, and mentoring a team of analysts to solve complex business challenges.

Location: Hybrid (New York, Washington DC, Austin, Chicago, or Dallas). Must be based in the USA

Salary: $86,000 - $138,000 a year

Company

The world's largest communications firm, fostering an environment of boldness, empathy, and curiosity to reshape industries.

What you will do

• Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
• Apply data to generate a holistic view of the consumer to inform programs, content, and experiences.
• Evaluate new data opportunities including new sources, methodologies, and technology partnerships.
• Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, and Paid Media to guide decision-making.
• Provide day-to-day management and mentorship to a team of analysts on various projects.

Requirements

• 6+ years of professional experience working with paid marketing data and developing insights.
• Bachelor’s degree or equivalent work experience.
• Must be based in one of the specified US locations (NY, DC, Austin, Chicago, Dallas) for hybrid work.

Nice to have

• Experience in an advertising agency, consulting, or client-services environment.
• Expertise in cross-channel performance analytics (web, organic, and paid).
• Proficiency in Tableau, Datorama, or Google Data Studio.
• Ability to manage multiple deliverables with various stakeholders in a fast-paced environment.

Culture & Benefits

• Prioritization of professional development and clear career pathing.
• Level-agnostic and collaborative culture with an open-space community.
• Comprehensive benefits including medical, dental, vision insurance, and 401K.
• Access to a global network of researchers and broader communications exposure.