VP Brand Marketing (Cybersecurity)

TL;DR

VP Brand Marketing (Cybersecurity): Defining the global brand presence and narrative for a consumer-facing cybersecurity platform with an accent on scalable growth and AI-driven operating models. Focus on transforming hirify.global into a household brand through unconventional marketing plays and data-driven brand measurement.

Location: Tel-Aviv, Israel

Company

hirify.global protects millions of people from phishing, scams, and AI-powered fraud in real-time.

What you will do

• Define and lead hirify.global's brand positioning, narrative, and voice to achieve household-brand status.
• Lead PR and communications to earn coverage in mainstream press, security trades, and financial analyst conversations.
• Build and scale a recognizable brand voice and community across social platforms and cultural trends.
• Design an AI-native operating model to optimize content, creative production, and research.
• Execute unconventional "hacker" marketing plays, including newsjacking and strategic stunts.
• Establish a data-driven discipline to measure brand health, awareness, and share of voice.

Requirements

• Proven experience building and scaling high-impact consumer brands in the US.
• Strong data discipline to bring rigor to brand lift, perception, and trust metrics.
• AI-native mindset with experience redesigning marketing workflows around AI agents.
• World-class storytelling skills to translate complex threats into compelling narratives.
• Strong business acumen with a track record of aligning marketing metrics with company goals.