Lifecycle Strategist (Ecommerce)

TL;DR

Lifecycle Strategist (Ecommerce): Driving merchant activation and long-term engagement through email, SMS, and in-app channels with an accent on experimentation and behavioral data analysis. Focus on optimizing the post-login experience, building scalable lifecycle flows, and increasing the merchant activation rate.

Location: Remote or Hybrid (Riga, Latvia)

Salary: EUR 2,800 - 3,500 gross per month

Company

hirify.global is a global on-demand commerce platform that provides infrastructure and technology to help creators and businesses turn ideas into beautiful products.

What you will do

• Define and drive the experimentation roadmap across the merchant journey, including onboarding, activation, and retention.
• Own the merchant activation rate end-to-end, analyzing what moves the metric and sharing learnings across the business.
• Build, execute, and optimize lifecycle flows using Iterable.
• Design and run structured A/B tests to create repeatable growth playbooks.
• Utilize Amplitude and Looker to identify behavioral drop-off points and pitch high-impact opportunities.
• Collaborate with Product and Design teams to shape post-login experiences around key merchant milestones.

Requirements

• 4+ years of experience in lifecycle marketing, CRM, or growth roles within B2B SaaS, marketplaces, or e-commerce.
• Proven track record of building and iterating workflows from scratch.
• Hands-on experience with enterprise CRM platforms such as Iterable or Braze.
• Proficiency in product analytics tools like Amplitude and Looker.
• Strong expertise in designing and critically analyzing A/B tests.
• English: Resume must be submitted in English

Nice to have

• Experience with JavaScript-based personalization languages (e.g., Handlebars).
• Knowledge of HTML/CSS for email marketing.
• Basic understanding of SQL.
• Experience working with creators, sellers, or print-on-demand platforms.

Culture & Benefits

• Flexible working hours with the ability to start the day as late as 11 AM.
• Private health insurance and additional paid days off for mental/physical well-being and personal celebrations.
• Choice of remote work or a modern office in Riga with free healthy lunches.
• Access to internal and external learning, mentorship, meetups, and hackathons.
• Employee discounts for designing and ordering custom merchandise.