Email Marketing Specialist (Klaviyo)

TL;DR

Email Marketing Specialist (Klaviyo): Building and optimizing email campaigns and automated flows for multiple apparel brands with an accent on customer journey development and segmentation. Focus on creating high-converting welcome and winback flows and integrating Figma assets.

Location: Remote (Barcelona mentioned)

Company

International distributor of omnichannel brands specialising in blank and customised apparel for B2B and B2C markets.

What you will do

• Build and update email campaigns and automated flows within Klaviyo.
• Develop comprehensive customer journeys, including welcome, abandoned cart, post-purchase, and winback flows.
• Support email content creation involving design, layout, subject lines, and basic copywriting.
• Execute customer segmentation and precise campaign targeting.
• Collaborate with marketing and design teams to implement Figma assets.

Requirements

• Proven experience with Klaviyo and CRM/email marketing systems.
• Basic knowledge of HTML/CSS for email creation.
• Fluent in Italian or German.
• Strong attention to detail, organization, and ability to work autonomously.
• Reliable execution mindset in a freelance setup.

Nice to have

• Experience with Figma or Canva.
• Proficiency with AI tools.

Culture & Benefits

• Opportunity to work in a fast-growing international company.
• Dynamic environment managing multiple brands.
• Flexible freelance arrangement (20 hours per week).