Senior Product Analyst (Retail Media & AdTech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Product Analyst (Retail Media & AdTech): Shaping data-driven decisions for one of Europe’s fastest-growing Retail Media and Advertising platforms with an accent on attribution, incrementality, and campaign performance measurement. Focus on designing A/B tests for ad placements, building self-service analytics dashboards, and optimizing advertiser ROI.
Location: Cologne, Germany (Hybrid)
Company
Europe’s No.1 e-pharmacy focused on cutting-edge innovation to improve global health access.
What you will do
- Generate deep insights into campaign performance and user behavior, analyzing conversion funnels and revenue drivers.
- Own and evolve measurement frameworks, including attribution models, incrementality testing, and ROI tracking.
- Design and analyze A/B tests for ad placements, bidding strategies, and relevance models.
- Build and scale self-service analytics dashboards for internal stakeholders and commercial teams.
- Partner with Product, Engineering, and Commercial teams to define KPIs, tracking concepts, and data models.
Requirements
- 5+ years of experience in Product Analytics or Data Analytics.
- Strong exposure to Retail Media, AdTech, MarTech, or digital advertising environments.
- Solid understanding of advertising metrics and how advertiser ROI connects to business outcomes.
- High proficiency in SQL and experience working with large-scale datasets and data pipelines.
- Structured, data-first mindset with the ability to turn complex data into commercial impact.
Culture & Benefits
- Flexible work arrangements including individual work-from-home options.
- Support for personal development through internal and external training programs.
- Corporate pension plan with dedicated external consultants.
- Access to professional mental health support through nilo.
- Regular team-building events and company celebrations.
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